5 Surefire Ways To Improve Your Instagram Travel Account
Instagram is both a fun, carefree social media platform for your close friends, or a space to present your best self to anyone in the world. If you are using it just to post pictures to your immediate friends and family, that’s one thing. However, if you want to create a travel-loving tribe with high-engagement, triple digit likes on each post, and a K in your follower number, you will need to put in the work.
Upload Quality images.
One of my favorite internet pastimes is scrolling through an Instagrammer’s feed to around 2012-2014. Around that time, nearly every image was grainy, with extraneous filters and harsh color combinations. Unless your favorite Instagrammer has purged his or her account, nearly everyone had a less than beautiful beginning on the app.
Nowadays, you can take beautiful quality photos on your phones and easily edit them using apps, photo editing software, or Instagram itself. Generally, less editing is better, and you will need to know a little bit about photography to get well composed images. Spend some time browsing your feed and see what catches your eye. Imitation is the highest form of flattery when it comes to learning what works for you.
When you post your photos, you will need to look at your feed and understand how this image will fit in with your others. The cohesiveness of your profile will depend on the colors you use, the filters you use, whether you do portraits or landscapes, and other factors.
If you have one photo that you love, mimic that style with others that you post. Try to use the same filters, techniques or editing to create a similar effect. If you keep doing this, your feed will feel cohesive, and that will help followers understand your personal Instagram brand quickly and effectively.
Engage with your community.
Whether its setting aside time to like other accounts with similar interests to yours, or thoughtfully writing comments, engagement with your community is how your account will grow. If you do this improperly, it can feel like a chore, so try to be sincere. Compliment those in your community who are doing a good job and like photos that you think deserve a like. You can also send personal messages to Instagrammers to let them know you love their work. Sometimes this can lead to collaboration efforts, or just a shout out on their page. Genuine engagement and compliments will always be worth more than just routinely tapping through your feed.
Original captions are better than Unoriginal captions.
Once your photos are pristine and ready to be posted, it’s important to pause and think of a clever caption. When in doubt, tell a story to your audience. I find it much more impressive to share an inside joke, local knowledge, or just an interesting story rather than googling an over-used phrase. For example, if you are posting a picture of you and your bestie on the beach with coconuts, a story about how the fruit nearly impaled you as you were posing is much more original than captioning the candid: “Getting our daily dose of Vitamin Sea.” Story telling will always be better than something you googled; this is where imitation is best left to your photography skills.
Do whatever you want.
Instagram is fickle and keeping up appearances can be exhausting. Sometimes you won’t see the results you want for weeks, months or years. If you are really dedicated to your brand, your followers will come, but most of us will cave at some point. This is fine! Instagram doesn’t have to be work if you don’t want it to. You can look through my feed (@emalicethomas) and see that!
At the beginning of the year I posted every day and I put a lot of time into it, but then I got busy with other things. My followers dropped, but I had other priorities. When I went on vacation with my friends a few months ago, I posted around 15 pictures a day to show my friends back home my adventures. Now that I’m back home with nothing new going on, I post fewer images. It can ebb and flow. When you step back for a moment, this is just a photo app. Do what makes you happy, what will meet your goals, and just enjoy it!
What do you think? Do you have any other tips for a great travel Instagram? I’d love to know your thoughts in the comments below!